David H. Bangs and Andi Axman

Publishers:

Adams Media Corporation

A Crash Course in Marketing — one of the many books in the Soho Crash Course series — is, as the cover blurb says, a volume that aims to teach you "how to define your product or service, identify that ‘something special’ about it, and then make the market aware of how unique it is." The book contains many quotes relevant to those interested in marketing, and more generally, those desiring to work for success. We’ve picked out some of the better ones for you and hope that you get something out of them!

A well-informed employee is the best salesperson a company can have.

E. J. Thomas

If a man writes a better book, preaches a better sermon, or makes a better mousetrap than his neighbor, though he builds his house in the woods, the world will beat a path to his door.

Ralph Waldo Emerson

Pay attention to your enemies, for they are the first to discover your mistakes.

Antisthenes

All publicity is good, except an obituary notice.

Brendan Behan

The real price of everything, what everything really costs to the man who wants to acquire it, is the toil and trouble of acquiring it.

Adam Smith

Everybody’s entitled to his own opinion but no man has a right to be wrong in his facts.

Bernard M. Baruch

Personal relations are the important thing for ever and ever.

E. M. Forster

The sole purpose of business is to create a customer.

Peter Drucker

If Botticelli were alive today he’d be working for Vogue.

Peter Ustinov

Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but no one else does.

Stewart H. Britt

I am a great believer in luck and I find that the harder I work, the more I have of it.

Stephen Leacock

Benjamin Franklin may have discovered electricity but it was the man who invented the meter who made the money.

Earl Wilson